Privacy Policy

This policy is written to cover Better Tomorrow Interactive's growing portfolio. Where a product uses different data or services, we will add or update the relevant product-specific disclosure before that processing begins.

1. Scope and who we are

Better Tomorrow Interactive is a venture of Better Tomorrow Co. LLP (“Better Tomorrow Interactive,” “Better Tomorrow Co.,” “we,” “us,” or “our”). This Privacy Policy applies to our mobile games, applications, websites, and related services that link to this policy (collectively, the “Services”).

Product-specific disclosures in this policy currently relate to VikasRun. If a separate notice supplied inside an app conflicts with this general policy, the more specific notice will apply to that app and processing activity.

2. Information we collect

Information you provide

• Player display name or nickname: used to identify you in VikasRun and on its global leaderboard.
• Email address: optional and used for account recovery, responding to support requests, or handling privacy requests.
• Support communications: the information you include when you contact us, such as your name, email, device model, Android version, screenshots, and message.

Game and app activity

• High scores, leaderboard entries, gameplay statistics, progress, unlocked items, and related game events.
• Technical and diagnostic information reasonably needed to operate, troubleshoot, protect, and improve the Services.

Advertising and device data

Where advertising is enabled, Google AdMob may collect or receive the Google Advertising ID, IP address, device and operating-system information, app interactions, ad interaction information, approximate location inferred from IP address, and consent or ad-personalisation choices. The precise information depends on your device, settings, location, and the type of ad served.

3. How we use information

We use information to:

• provide and operate the Services, including accounts, saved progress, leaderboards, rewards, and purchases;
• display player names and scores on global leaderboards;
• recover accounts and respond to support, privacy, security, and refund enquiries;
• serve personalised or non-personalised advertising, depending on your choices and applicable requirements;
• detect cheating, fraud, abuse, modified game clients, and security threats;
• understand performance, diagnose bugs, and improve gameplay and app functionality; and
• comply with law, enforce our terms, and protect our rights and users.

Where applicable law requires a legal basis, we rely on performance of a contract, your consent, compliance with legal obligations, and our legitimate interests in operating and securing the Services, as appropriate to the processing.

4. Third-party services

These providers process information under their own privacy terms and may act as independent controllers or service providers depending on the activity.

5. In-app purchases

VikasRun may offer optional purchases such as cosmetic avatars, extra lives, and Lotus Tokens. All Android payments are processed securely through Google Play Billing. We do not store or have access to your complete payment-card number, CVV, or other full card credentials.

6. When we share information

We do not sell your personal data. We may share information:

• with the third-party providers identified above, only for the purposes described;
• with professional advisers, vendors, or service providers that support our operations and are subject to appropriate obligations;
• where required by law, legal process, court order, or a competent authority;
• to investigate fraud, cheating, abuse, security incidents, or violations of our terms; or
• in connection with a merger, acquisition, financing, restructuring, or transfer of business assets, subject to applicable law.

Your display name and high score are public to other players when shown on the leaderboard. Do not use your real name or other identifying information as a display name unless you are comfortable making it public.

7. Children's privacy

VikasRun is rated “Everyone,” but it is not specifically directed to children under 13. We do not knowingly collect personal data from children under 13 without the authorisation required by applicable law. If you are a parent or guardian and believe a child has provided personal information, contact us so we can investigate and delete it where required.

Age thresholds and parental-consent requirements vary by country. Parents and guardians should supervise children's use of the Services, in-app purchases, and advertising settings.

8. Data retention and deletion

Player account data, including display name, score, and optional recovery email, is generally retained while the account exists. Support correspondence may be retained for a reasonable period to resolve the request and maintain necessary records.

You may request deletion at any time through our Data Deletion Request page. We aim to process verified requests within 30 business days. After deletion, we may retain limited information where reasonably necessary to comply with law, prevent fraud, resolve disputes, enforce agreements, or maintain security. Deletion from active systems may not immediately remove information from encrypted backups, which are removed or overwritten in the ordinary backup cycle.

9. Your choices and rights

Subject to applicable law, you may request:

• access to a copy or summary of personal data we hold about you;
• correction of inaccurate or incomplete information;
• deletion of personal data;
• withdrawal of consent where processing relies on consent; and
• information about how your data is processed or shared.

You can also reset or limit the use of your advertising identifier and adjust ad-personalisation settings through your Android or Google settings. We may ask for reasonable information to verify your identity before completing a request.

10. Data security

We use reasonable administrative, technical, and organisational safeguards designed to protect information from unauthorised access, loss, misuse, or alteration. No transmission or storage system is completely secure, so we cannot guarantee absolute security.

11. International processing

Our service providers may process information in India and other countries where they or their infrastructure operate. These countries may have different data-protection laws. Where required, we use appropriate measures for international transfers.

12. Changes to this policy

We may update this Privacy Policy when our products, data practices, service providers, or legal obligations change. We will post the revised version with a new “Last updated” date and provide additional notice inside the relevant Service where required.